During July 1924, businessman Assar Gabrielsson and engineer Gustaf Larson met at the Sturehof restaurant, Stockholm and over a meal comprising a large plate of red crayfish, the new car company, Volvo, was planned.
By 1926, the first prototypes - built to demonstrate the company's potential to prospective investors - were underway, and during this time the first Volvo car crash occurred, when a prototype collided head-on with an imported American car whilst out testing on the road from Stockholm to Gothenburg.
The American car was completely wrecked, whilst the Volvo was just scratched: at this point, the company realised that safety was an important issue, and that this could be a good selling point.
The name Volvo is Latin for "I roll”, and although fitting well to their products, cars, it was originally a name for a ball bearing being developed by the company SKF which provided funding to Gabrielsson and Larson to set up Volvo.
The Volvo circle-and-arrow trademark was created to represent strength, taking its graphic shape from the traditional alchemist's symbol for iron ore. Combined with the name, the Volvo graphic identity is "rolling strength" -- an expression of its approach to building cars.
To view the Volvo cars for sale on I Want That One, click on the underlined models above.
>Volvo - Click the models underlined to view the available cars.
